HOW IT STARTED
Jordan and Evan met in the Canadian Armed Forces while serving at CFB Edmonton as Medical Technicians. They became close friends in a short amount of time as they shared many of the same views and ideals of fitness and health.
THE NOTICEABLE DIFFERENCE
As their friendship grew, they routinely challenged and encouraged each other to push their limits in their fitness, their mindsets, and their mental and physical resiliency with frequent research and experimentation. This mutually perpetuated quest for growth and improvement led to a shared passion and vision of what a true, sustainable, and enjoyable lifestyle should look like.
GAP IN FOOD INDUSTRY
They quickly realized that as the popularity of low carb lifestyles grew vastly throughout YouTube, social media, popular culture, scientific and medical literature, there was still yet to be any food service establishment dedicated to this ever-growing movement.
With a specific concept and vision in mind, these two veterans decided to be the first to bring this concept to life. At the core of their endeavor, Jordan’s and Evan’s focus is to bring the most possible value to the world, and to serve their customers with a genuine and quality experience.